I work with and help many animal rescue groups. Unfortunately, they mean well, but many do a lousy job marketing their dogs. They post the most dreadful pictures of the dogs and then put write-ups out there that mean very little. Rescues and shelters could move more animals into homes by simple shooting fun, but honest videos of their dogs. This is a video I have on SuzyQ that I put together. The short video clip shows off SuzyQ and is only a few minutes long. Very entertaining, but does it really show her personality? Yes and no, I do have Jade in the video so it shows she's dog and human friendly, and very toy motivated.
The second video is a little different shows SuzyQ, but without music or narration. I think the videos need music or narration (for training videos). The second video shows me working with SuzyQ. Each one of these have their pro's and con's.
The third video of SuzyQ, has subtitles to highlight certain portions of the video. You need to point out the good spots on the video. The video incorporates me working with Suzy and actually training her a bit.
The next video is way too long. It's shows off a dog named Chuckles and goes for 13 minutes. I would limit dog videos to no more than 3 minutes if it's an adoption video. I put this on together to show my fellow volunteers that Chuckles is fine with dogs and also showcases how to work three dogs with a single ball. I will take portions of this video and change it into a training video.
In your write-ups of rescue dogs, stay away from stating the dog is dominant alpha or needs a strong owner. State in nice simple terms, how the dogs acts in different situations. If they don't get along with other dogs state it just that way. Likes some, hates other, state that way. The more you can show off the dogs personality with a video the quicker they will go out the door and into a permanent home.
You don't know if it is with all dogs. If the dog is good with other dogs, show with other dogs in the video. Great with people or kids, show it off in a video. Wayside Waifs does a fantastic job of getting videos on may of their dogs, and people watch them and then come out to the shelter.
The next video shows a 100lb Akita. - Smokey. He's been adopted, but I know for a fact that the adopters watched this video over and over. I show the soft side of a the big and also show him with other dogs, us handling him and letting people know what he really is like. I like to show the dog in real world situations that they will experience in a home. The more you can make potential adopters "connect" to the dog the quicker they will go to their forever homes.
The second video is a little different shows SuzyQ, but without music or narration. I think the videos need music or narration (for training videos). The second video shows me working with SuzyQ. Each one of these have their pro's and con's.
The third video of SuzyQ, has subtitles to highlight certain portions of the video. You need to point out the good spots on the video. The video incorporates me working with Suzy and actually training her a bit.
The next video is way too long. It's shows off a dog named Chuckles and goes for 13 minutes. I would limit dog videos to no more than 3 minutes if it's an adoption video. I put this on together to show my fellow volunteers that Chuckles is fine with dogs and also showcases how to work three dogs with a single ball. I will take portions of this video and change it into a training video.
In your write-ups of rescue dogs, stay away from stating the dog is dominant alpha or needs a strong owner. State in nice simple terms, how the dogs acts in different situations. If they don't get along with other dogs state it just that way. Likes some, hates other, state that way. The more you can show off the dogs personality with a video the quicker they will go out the door and into a permanent home.
You don't know if it is with all dogs. If the dog is good with other dogs, show with other dogs in the video. Great with people or kids, show it off in a video. Wayside Waifs does a fantastic job of getting videos on may of their dogs, and people watch them and then come out to the shelter.
The next video shows a 100lb Akita. - Smokey. He's been adopted, but I know for a fact that the adopters watched this video over and over. I show the soft side of a the big and also show him with other dogs, us handling him and letting people know what he really is like. I like to show the dog in real world situations that they will experience in a home. The more you can make potential adopters "connect" to the dog the quicker they will go to their forever homes.
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