To celebrate the release of The Sims™ 4 Cats & Dogs Expansion Pack, EA Games have teamed up with the RSPCA to raise awareness of the RSPCA’s Adopt A Pet program and the many benefits of animal adoption.
RSPCA and The Sims™ Partner for a Digital Adoption drive campaign
To do this, RSPCA shelters opened their doors to Australia’s top Sims YouTubers and invited them to meet real cats and dogs looking for their forever homes. Content creators The Sim Supply, Deligracy, and Kaleidow have now set to work recreating these beautiful animals using The Sims new Create-A-Pet tool and will soon move them into their new (virtual) furever homes, where they can get all the (virtual) love and affection they deserve.
Their work will be shared in a series of videos across their channels to their combined audience of more than 1.8 million fans, and will include links for each animal’s Adopt A Pet profile to help them find their purrfect family!
The Sims 4 Cats & Dogs Create-A-Pet tool allows players to customise their own pets in incredible detail, including a huge array of breeds, body shapes, coat types, markings and personality traits.
The Sims players around the country are now being challenged to help create a digital adoption drive by visiting the RSPCA Adopt A Pet website, choosing a furry friend in need of a home, and recreating them in The Sims 4 Cats & Dogs.
By sharing these creations using #Sims4RSPCA, players can help raise awareness and hopefully help these animals find their new home!
Follow The Sims #Sims4RSPCA story at x.ea.com/sims4/Sims4RSPCA
The Sims™ 4 Cats & Dogs Expansion Pack* is available worldwide on PC and Mac.
For more information, please visit www.TheSims.com
About RSPCA Australia
The RSPCA is Australia’s leading animal welfare organisation and one of Australia’s most trusted charities. The RSPCA works to prevent cruelty to animals by actively promoting their care and protection.
For the latest news, visit www.rspca.org.au or follow RSPCA Australia on Facebook and Twitter
MEDIA RELEASE 22/11/2017
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